You are worth it. Whatever “it” is, isn’t about obtaining things, or pampering yourself, or any of the luxuries we think “it” is.
Your value can’t be measured by human standards - only by God’s. And He paid with everything that mattered - Jesus paid it all!
We are terrible at assessing our own worth. We undervalue many of our contributions and talents and over value others. The key is to see yourself the way God sees you - and to reflect Him when you see others.